Category Archives: Website Development

Home / Archive by category "Website Development"

10 best uses of Facebook in your business

Facebook Post Formula #1: Product Preference

A product preference question asks your Fans to choose which of your products they like the best.

In the example below, a major grocery chain uses “product preference questions” to entice comments.They show images of two choices of products, and ask Fans to comment on which they prefer.

Facebook Post Formula #2: Fill in the Blank

A ‘fill in the blank’ post is another question that’s effective at getting your Fans to take part in your Facebook Page and talking about your products. These types of posts are generally one sentence, with a blank line for your Fans to complete.

Below is a “fill in the blank” example from Coca Cola, using a branded image of a coke truck. They used an instagram filter to give it a hot summer feeling.
check coca cola fill in the blank

Facebook Post Formula #3: Like vs. Share

A “like vs. share” post is a fairly straightforward way to engage your customers, and get a lot of likes and shares. Create an image of two of your products, and make a “like vs. share” icon. Ask your Fans to choose their favorite product by either liking or sharing your post.

Below is another example from Walmart. They are promoting their NBA t-shirts during the NBA finals, by asking their Fans which of the two teams they support. Fans ‘like’ one choice, and ‘share’ the other.

Facebook Post Formula #4: “Caption This”

A caption post involves asking your Fans to caption an image you have posted. Use your product in your post to get people thinking and talking about your wares.

Below is an example from National Geographic, where they are asking their Facebook Fans to caption an image from a Photo Contest they had run.

National Geographic photo caption from photo contest

Facebook Post Formula #5: Product Specific Days

There’s a lot of little known, pretty obscure international days of celebration. If you find some of these that relate to your product, use them! Hey, you never know, your market niche just might like to learn more about them – and you can have a bit of fun promoting your niche product to them.

Check out how Oreo used this with “World Milk Day”.

Facebook Post Formula #6: Sponsored Events

If your business sponsors events, use this to post photos of it on your Facebook Page, and include images of your products.

Red Bull is quite brilliant at using sponsored events to promote their beverage. They post their events from around the world on their Facebook Page too:

Check oreo and red bull photos

Facebook Post Formula #7: Quotes with CTA’s

A Call-to-Action (CTA) can have the power to incite action in your customer. Include CTA’s in some of your product posts to get your Fans interacting with, and ultimately buying, your products. A positive quote using a common concept (meme) is a popular method on Facebook. Incorporate your product with inspiration, humour, or happiness, with a quote. Post it with a CTA to share or like your update.

Nutella has used this tactic to “send a kiss to the one you love most”. The meme includes an image of the Nutella bottle. The CTA is to share the post.

Facebook Post Formula #8: How your Product is Made

Show how your product is made and do it in as visually an appealing manner as possible.

See below how Starbucks showed images of their espresso product in varying stages of development: From bean to serving.

Check nutella and Starbucks photo cross promote to pinterest

Facebook Post Formula #9: Trivia

Sharing small bits of trivia is a great way to get your posts liked, shared and commented on, through Facebook. Post a sentence or two of trivia about your product, or something related to your product, and include a visually appealing image.

In the example below, Intel posted trivia about lobsters and related it back to their logo.

Facebook Post Formula #10: Social Coupons and Deals

Who doesn’t like a great deal? When you run coupons and deals on your Facebook page, you can generate a lot of interactions. Include images of the products you are offering deals on. If you offer a group deal, you encourage sharing, as you can set up the number of entrants needed for the group deal to happen. If your deal is a good one, your Fans will be eager to share this with their friends.

In the example below, Target promoted their new site for coupons and deals.
Check intel target savings site wishpond

1. Discuss, Define and Design your website

The first step is a discussion with you. This step ensures we understand your need and your desired business outcome from your website accurately and adequately. Our discussion determines your target market / audience accurately which proves as a big help when it comes to defining your website.

With us, you get a clear definition of your website up front which gives you an extremely clear picture of the deliverables. You get a fantastic opportunity as a client to ensure if the deliverable is as per your requirements and in alignment with your business process, marketing, business branding and operation. Unlike other companies, if you need to alter the design then we can do it extremely cost effectively at this stage.

Our design stage ensures everything on your website from fonts and colors to photos and logos tie in fully with your business profile. Upon receiving your sign off on the design, we start developing your website.

2. Develop, Debug and Deliver your website

 We specialize in development of website and we ensure the sites are correctly mapped and have a flawless flow of information and link. We ensure your website is developed so that it is fast, user-friendly and professional with no broken links. Our consultants at Yes International Corporation are experts in Web application, database and website development using, Flash, ASP. Net, SQL Server, Java, Script and AJAX.

We test your website in a variety of ways to ensure it works well on all browsers on a variety of computer. Further to this testing we use automatic and manual testing methods to ensure your website is equally appealing to all levels internet users.

Finally, we allow you to have a test and then we upload it to your domain as a part of delivery for your website. Now, we discuss with you the marketing, maintenance and further modification to your website

3. Market, Maintain and Modify your website

Our process goes far beyond the traditional search engine submission for your website. Traditionally, companies submit your website to the search engine and hope that it eventually “falls into place” for your business. Over years of experience, we have devised our ways to ensure your website produces realistic business outcomes quickly and efficiently.

We have had clients tell us that they have received results from as little as a couple of days for their website to be listed in major search engines like Google, Yahoo, MSN, Live and Lycos.

Our experts specialize in adwords marketing, search engine optimization, organic search engine positioning and can produce real results rather than false promises. Like every business, there is continuous updating and modification required for every website where we can offer you maintenance for unbeatable cost (from $2 a day*)