Author Archives: QpjKm522qU

5 ways to engage readers more

• 10 May 2015
• by: QpjKm522qU 
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1. An obvious point

Your article or blog post should be extremely clear as to what it’s trying to say. It needs to have an obvious point.

This may sound obvious, but many blog posts fail to do so. Why is this so important? If your content is unclear, then people won’t understand what you’re trying to say, and will, therefore, have no motivation to share or read the article.

2. A structure

Every article needs to have a clear structure in order for it to be engaging. The idea ofstructure has two parts – logical and visual.

Logical structure — Make it coherent.

As you research and write your article, create and follow an outline. Don’t merely string together a few thoughts. Instead, create something with shape and substance. Your outline forms the bones for a successful and engaging article.

Visual structure — Make it easy to read.

Visual structure is just as important as logical structure. Why? Because no one will read (i.e., engage with) your content if it isn’t visually pleasing.

3. A conclusion

How does your article end? If it concludes with a whimper, then your readers will whimper away without engaging. If it ends in confusion, then your readers feel the same. If it ends abruptly, your readers won’t know what to do next.

Somehow, the conclusion of an article has become one of the most neglected pieces of real estate in the entire Internet. We labor over headlines and opening lines, but we forget what to do when it’s time to say “This article is over.”

4. A question

Not everyone does this, but I’ve used it with incredible success. At the end of almost every article, I ask a question.

Why do I do this? Because it makes people think. Engagement doesn’t always have measurable metrics. When readers reach the end of my article, I want them to be thinking about and applying the principles that I’ve explained.

Asking and answering questions is one of the most effective techniques for teaching critical thinking and building knowledge. A simple question in closing helps to produce this response.

5. A bit of controversy

This one is optional, but it doesn’t hurt.

Controversy is everywhere. I have encountered it within every niche in which I’ve dabbled. Some controversy is silly. Some is serious. Most is engaging.

6 Ways To Write Content That Engages Mobile Readers

• 10 May 2015
• by: QpjKm522qU 
• note: no comments 

1. Forget everything you thought you knew about reading content online

It’s time to toss the old paradigms. Reading content from a mobile device is totally different from reading content on a desktop. Here are some of the things you’ll need to force out of your mind.

2. People view images more than they view text

Eye-tracking studies indicate that mobile users look at images more than they look at text. Here’s a study to prove it. (Note: KG stands for Knowledge Graph – the entity results, panels, and carousel summary provided by Google.)

3. Get rid of unnecessary words, phrases, sentences, or points

The famous French polymath, Blaise Pascal, wrote, “I have made this longer than usual because I have not had time to make it shorter.”

His point? Concise writing takes time and hard work. For mobile content, concise writing is essential. In this case, the necessity has more to do with the screen size than the user’s attention span. Your goal is to present the user with as much on-screen information as possible without requiring the user to swipe or tap. The more cogently you can express an idea, the better.

4. Create short, strong headlines

Your headline doesn’t need to take up several screens of space. Short and sweet are better. Why? Lengthy headlines get lost below the fold. Much of the responsibility for this, of course, rests with the designer. Short headlines are easily viewed in a quick scan.  Mobile designers should realize that they don’t need to create monstrous titles on mobile devices. At the same time, you can help them (and readers) by condensing your titles to the essentials.

5. Front load your most powerful content

With desktop viewing, you have plenty of above-the-fold real estate. In some website designs, you can have four or five paragraphs visible – no scrolling required. Things are a bit tighter with mobile. For this reason, start your articles with a few attention-grabbing lines.

In this article, I started with a few sentences crafted to attract the reader’s attention. These sentences previewed the content and pointed to a takeaway. Most importantly, the first sentence raised expectations and grabbed attention.

6. Use short paragraphs

Readers tend to get lost in long paragraphs. Cognitively, a viewer considers a paragraph to be a complete thought. If that thought is too long, then the reader will get impatient and move on.

Paragraphs also cause the eyes to move in a predictable and consistent rhythm through the article. A series of short, staccato paragraphs works somewhat like a cadence in a song – the reader keeps moving from paragraph to paragraph consistently and completely.